212k views
3 votes
In the family decision-making process, family members with the power to determine whether to shop for, purchase, use, consume, or dispose of a specific product or service are referred to as _________.

a. Gatekeepers
b. Disposers
c. Users
d. Preparers
e. Deciders

User STerliakov
by
4.0k points

1 Answer

5 votes

Answer:

In the family decision-making process, family members with the power to determine whether to shop for, purchase, use, consume, or dispose of a specific product or service are referred to as _________.

e. Deciders

Step-by-step explanation:

First of all, the decider is the concept in marketing and management to identify or define the role of the people with the authority to decide to shop, consume, dispose of, etc. Therefore this is the answer to our answer. Also, they are not necessarily the family head, they are designed to decide what to buy, consume, or dispose of.

User Enryu
by
5.4k points