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When Coca-Cola creates a website within its website called MyCoke where consumers can create a profile, and exchange thoughts, ideas, and more among themselves, it has developed what is called a __________.
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When Coca-Cola creates a website within its website called MyCoke where consumers can create a profile, and exchange thoughts, ideas, and more among themselves, it has developed what is called a __________.

User Bonidjukic
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The answer will be virtual community.
User Mtvec
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