Question

Laelle is a confectionery company that manufactures candies. It does not use specific strategies to target children while marketing its products. Instead, it uses the same strategies to promote its candies among all consumers in the market. In this scenario, Laelle uses a(n) _____. a) ​multisegment targeting strategy b) individual targeting strategy​ ​c) undifferentiated targeting strategy ​d) concentrated targeting strategy

Answer 1

The correct answer is c) undifferentiated targeting strategy.

Step-by-step explanation:

An undifferentiated targeting strategy considers all possible buyers within the same reference group, which means that it does not determine specific conditions of a group of consumers to target it. Traditional marketing bases its strategy on the differentiated market, after in-depth studies about people's motivations, tastes, needs, etc. In this case Laelle does not use a specific strategy for the children who are supposed to be the main consumers, since for them it is indifferent if it is a child or adult who consumes their products.