Question

Integrated marketing communications (IMC) programs coordinate a variety of promotion alternatives to provide: a) a marketing matrix. b) a unique statement of purpose. c) a promotional channel. d) a consistent message across audiences. e) a media mix useful to all types of companies.

Answer 1

A consistent message across audiences.

Step-by-step explanation:

Integrated marketing communications aims to pass messages across to different potential customers. It involves using different mediums to communicate the different features of a particular product.

An effective marketing communication is very essential, it is done to persuade the audiences to purchase the product.

Integrated marketing communications helps an organization to increase their sales and also maximise profit.