Question

This case explores some issues related to entering a new foreign market and describes the strategies that one UK firm is using to find success in the North American market for medium-distance intercity transport. Read the following article: Megabus.pdf Preview the document Write a short summary of the material (one or two well-crafted paragraphs please) and answer the case-ending questions. You may use outside research to help answer the questions. 1. As a late mover into the US intercity bus market, what advantages and disadvantages does Megabus have?2. Does Megabus have any overwhelming resources and capabilities?

3. As a college student, among choices of private car, train, airplane, Greyhound, and Megabus between Chicago and Columbus, which one would you choose?

Answer 1

1) Megabus may be a terribly late mover in U.S.A. intercity bus market. There have been few firms like hound that tried and failing within the past. However, Megabus has educate from the errors of hound, the corporate, WHO marched for an insolvency within the middle 90's. Hound lost its trade because of poorly continued bus stations, high charges and insecure circumstances. But, megabus has erudite from Greyhound's faults, and strained to not repeat those errors. Therefore, Megabus has underway the bus facilities that had price minimum as $1, free Wi-Fi, control retailers, comfy seating and trendy buses.

Megabus has been ready to supply this low as a result of, the primary issue it did was to remove the acquisition windows for price ticket getting, and sold tickets on-line solely, that resulted in removing expensive station operations. Instead it born off and selected up the customers from the side-way stops like communal bus operatives. This was one amongst the largest pros and also the biggest amendment it transported forth.

Few Drawbacks besides the on top of realities are that the floating gas costs might have an effect on the portable and low tariffs might disturb the incomes if satisfactory range of customers don't take the trips.

2) Yes, Megabus has support from United Kingdom. It’s supported by additional largest conveyance firm in United Kingdom, "Stagecoach group". This cluster services quite eighteen thousand individuals, and is alleged to be one amongst the highest 250 companies in United Kingdom.

The competences Megabus service incorporates a capability to eliminate virtually twenty four thousand automotive emissions creating the corporate pay less on fuel price and reduce within the unharness of carbonic acid gas.

3) As a university student, I might like Megabus owing to the benefits it holds - Low tariffs supports ME to avoid wasting cash on conveyance, free Wi-Fi supports ME to check even whereas traveling, Opening to control my device, will create range of friends throughout the travel, and last of all, have a deliberately smart sensation that am not a district of contaminating the atmosphere.