Question

Akihabara Imports offers the widest selection of Japanese animation products available on the Internet.

All products are shipped with certificates of authenticity. Choose from our vast selection of action figures, collectibles, DVDs, and print books. Items noted with (*) are signed by the original author. Some supplies are limited, so act now! Use our secure online form for immediate purchase, or call our operators at 555.555.5555, all day and all night, seven days a week.

This message is designed to persuade __________. Specifically, the primary purpose of this message is to ___________. The secondary purpose of this message is to __________.

Once you have identified the purpose of your message, the next step is to anticipate and profile your audience.

Which are the appropriate questions to ask when profiling your audience? Check all that apply:

a) What position does the audience hold in my organization?
b) Why am I writing this message?
c) What is my relationship with the audience?
d) Do I like my audience?
e) Who is my primary audience?

Answer 1

The message is designed to persuade the audience/prospective consumers.

Specifically, the primary purpose fo this message is to sell animation products.

The secondary purpose is to position Akihabara Imports as an appealing brand or the best place to purchase Animation Products.

The questions to ask when profiling an audience are:

E) Who is my primary Audience?

It is important to know who one is advertising to. That is, those who can actually purchase ones product(s) must be identified. It is illogical, for instance, to advertise Mannequins to Farmers. They have no use for it.

B) Why am I writing this message?

As already stated above, the purpose of advert must be clear. When you know want to achieve, the next question to ask is 'how can I achieve this?', 'who can help us achieve this'?

C) What is my relationship with the audience

If a business is a first timer in the market, it means there is no relationship at all with the target audience. An existing business with a history of transactions with the target audience would most likely approach it's adverts differently.

Please Note:

• You don't need to like you audience to sell or advertise to them. However, it is critical to have a value adding mentality to succeed in the market place.

Cheers!