Question

The advice to "keep it simple stupid" suggests that political and other messages should be simple so that the audience will understand the content without distractions. This is an example of which type of processing suggested by the elaboration likelihood model?

a) under-route processing
b) peripheral-route processing
c) central-route processing
d) classic-route processing

Answer 1

Answer: Central route processing

Explanation: The central route processing may be explained as a measure employed to persuade or pass messages across to listeners by placing emphasis on the content of the message or information to be passed. The central processing concept relies on the fact of content being passed rather than distractions or peripheral factors which are conveyed alongside such as scene, tone or personality of the convener. Therefore, it is important to keep things simple, establish and communicate the fact and avoid distraction when utilizing the central-route processing