Question

In the case, Sunshine markets Adventure Cruises as a way to see multiple islands from the comfort of a single ship, alleviating the hassle of flying between islands and staying in a different hotel every two nights. Targeting consumers who view this convenience as appealing is an example of ......

Answer 1

Answer: Benefit segmentation

Explanation: Benefit segmentation regers to a business approach or principle which involves the separation of one's business clients, consumers or target market based on the satisfaction, benefit or level of

quality service being offered. The process involves making a distinction between different customer types or category based on the needs, motive and the sought benefits required by consumers.