Question

Canam Canada specializes in the fabrication of steel joists, joist girders, steel deck, and Murox—high performance building systems that are used in the construction of commercial, industrial, and institutional buildings. As one of the largest steel joist fabricators in North America, Canam Canada offers value-added engineering support, architectural flexibility, and customized solutionsand services. Canam Canada uses team selling to focus on important customers so as to build mutually beneficial, long-term, cooperative relationships. It provides exceptional service by assigning teams of sales, service, and technical personnel to work exclusively with assigned customers. Canam’s salesforce practices _____ account management.

a.key
b.unique
c.specialty
d.one of a kind
e.consultative

Answer 1

Canam Canada employs key account management, focusing on dedicated services for important clients to build lasting, mutually beneficial relationships. This approach includes specialized teams to meet the unique needs of each selected customer.

Step-by-step explanation:

Canam Canada's salesforce practices key account management. This approach is characterized by providing tailored services and maintaining long-term relationships with a set of important customers. By assigning dedicated teams that include sales, service, and technical personnel to exclusively work with these customers, Canam ensures a focused and coordinated effort to meet the client's specific needs.

Key account management is a strategic business approach that involves developing strong business relationships with a company's most valuable customers. In this manner, Canam Canada is able to offer value-added engineering support, architectural flexibility, and customized solutions as well as services that align with their clients' objectives, fostering cooperative and long-lasting partnerships.

Answer 2

A) key

Step-by-step explanation:

Key account management is a sales approach used to build long term relationships with important customers. The term key account represents those customers who are strategic for your business, generally for the amount of business carried out or how public the business relationship is.

Companies that use this approach generally allocate important resources to handling key accounts and expanding the business relationship. That is why their most important salespeople are generally the key account managers.