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Pierre Omidyar saw the opportunity that led to eBay when he linked three items: (1) a personal fascination with creating more efficient markets, (2) the desire of his fiancée to locate hard-to-find collectible Pez dispensers, and (3) the ineffectiveness of local classified ads in locating such items. This is an example of which innovator DNA trait?

A. questioning
B. associating
C. networking
D. experimenting

1 Answer

6 votes

Answer:

B. Associating

Step-by-step explanation:

An innovator's ability to associates involves drawing connections between seemingly unrelated questions and ideologies. It involves finding a connection between problems of different field and making it work. The example of the Ebay innovator in the question shows a perfect example of how an innovator associates by connecting those three seemingly unrelated items.

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