Question

Organic Designs is a small, successful chain of stores offering stylish clothes made of all-organic materials for infants, toddlers, and young children. Most of the Organic Designs stores are located in urban areas. Now Organic Designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets, with the goal of creating emotional connections and long-term relationships with a new group of customers. Which of the following methods of direct marketing would likely be most effective in accomplishing this goal?

A. podcast marketing
B. catalogue marketing
C. focus group
D. direct-response television marketing

Answer 1

option B; Catalogue marketing

Step-by-step explanation:

catalogue marketing is a worldwide known form of direct marketing because of its huge role and importance among the different marketing strategies that is common in this century. In this form of marketing, consumers/business customers specifically select and order products from a printed or online catalog instead of going to/visiting retail outlets for purchase. \ email marketing is a form of it also. it is relatively cheap, less cost, less stress and comfortability on the part of the consumers.