Question

Mandy's Inc. is a well-known supplier of industrial goods. While selling goods, it provides personalized benefits to each customer. It focuses on developing trust over time instead of one-time sales. This is an example of _____.

A) ​price-based selling
B) ​relationship selling
C) ​discount selling
D) ​persuasive selling

Answer 1

Relationship selling

Step-by-step explanation:

Relationship selling can be defined as the interaction that occurs between the sales representative and the buyer. It is a selling technique which involves the sales person and the customer meeting directly to bargain about the price of the product.

Relationship selling helps to build a strong customer relationship. It also enables the sales representative to discuss about the unique features of the product.