Question

Karl and his wife are considering putting a built-in pool in their backyard. They were discussing who they could get to do it for them, and they realized they knew of five pool contractors in their city. These five pool contractors that they thought of as potential contractors for them represent their _____.

A. awareness set
B. evaluative criteria
C. alternative set
D. preferred set
E. consideration set

Answer 1

Awareness set

Step-by-step explanation:

Awareness set is the procedure through that a person could be aware of the product and its sale who sells and could purchase this product. When someone wants to purchase any product, and then narrow down the price of that product price that is called the awareness set.

Some very familiar brands come in the mind of a person very quickly and purchase that product.

Karl and his wife represent their awareness set about the pool contractors and their potential.