Question

Pauline received a postcard from a local antique mall. The card invited her to attend an invitation-only open house at the mall and receive a 10% discount on her first purchase that day. She went to the antique mall the next day to consider buying an antique lamp. With respect to Pauline, the postcard from the antique mall was a form of direct marketing used to ________. a. generate direct orders b. generate leads c. create awareness d. generate traffic e. create a new image

Answer 1

Generate traffic.

Step-by-step explanation:

Direct marketing is a type of marketing strategy that involves communicating directly with potential customers. In this type of advertising strategy there is no middleman as business is transacted directly from the producers to the customers.

Direct marketing helps an organization to increase its sales, it also helps to build a strong relationship with customers. Direct marketing mediums include: newspapers, postcards, catalogs, phone calls.