Question

JetBlue has focused on low-cost strategy and has been able to achieve the lowest cost position in the industry by eliminating many services. However, it has also targeted overpriced but underserved markets. This is an example of:

a) a new-market disruption strategy.
b) venture capitalism.
c) an angel investment.
d) social entrepreneurship.
e) a hybrid-disruption strategy.

Answer 1

Answer: hybrid-disruption strategy.

Step-by-step explanation:

The hybrid disruption strategy is a startegy that occurs when the high end and low end are mixed together. It is a stepping stone that is vital to survive and prosper in the market. An example of hybrid disruption startegy is Amazon.

Amazon started out as a low end disruption and eventually ended up creating their own niche due to the growth of the company. The strategy used in the question by JetBlue is a hybrid disruption strategy.