Question

Organic Designs is a small, successful chain of stores offering stylish clothes made of all-organic materials for infants, toddlers, and young children. Most of the Organic Designs stores are located in urban areas. Now Organic Designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets, with the goal of creatingemotional connections and long-term relationships with a new group of customers. Which of the following methods of direct marketing would most likely be effective in accomplishing this goal?

A. mobile phone marketing
B. interactive TV marketing
C. catalog marketing
D. kiosk marketing
E. direct-response television marketing

Answer 1

The correct option is;

C. catalog marketing

Explanation:

From the question, Organic designs company size = Small

Organic Designs business line = Chain store with many items

Organic Design objective = Reaching potential customers with direct marketing

Customer target of marketing campaign = Distant customers

Company long run objective is to build relationship with customers

Based on the above requirements, the catalog marketing technique is the most appropriate as it offers opportunity to sell a host of items on a platform with the ideology of an online store to distant customers who can then access items sold at Organic Designs stores through the catalog.