Answer:
Community.
Step-by-step explanation:
A sense of community is developed in an organization when one feels belonged to the group or an organization. The process that helps in developing this sense of community is known as community management. Many companies are now building their companies on the principle of community or making their customers, employers, vendors, etc feel belonged to the company.
In the given case, Jordan's company is building a sense of community in the organization. It is a vital tool in business management, as, when people feel belonged to a group they will stand with it and work hard for the group.
So, the correct answer is community.