Question

Genentech's early development of biotechnology allowed it to overcome many of the pharmaceutical industry's traditional entry barriers (such as financial capital and distribution networks) and become a profitable firm. This is an example of a _____ strategy. a) foothold co-opetitive b) fighting brand c) first mover d) bricolage

Answer 1

C, first mover

Step-by-step explanation:

A first mover is the first entrant to a particular market. That is, the first to start the manufacture of a certain product.

A first mover strategy is a strategy that allows a firm have control of a market as well as gain competitive advantage. It also helps to give an almost monopolistic control of the market as it can dictate the prices of the product in the market.

Cheers.