Question

Britney sees an infomercial for a home fitness machine. The infomercial provides a website address that one can access for further product information. Additionally, the website contains an order form where customers can fill in their mailing address. This is an example of combining

A. support media with public relations.
B. direct marketing with advertising.
C. personal selling with direct marketing.
D. advertising with personal selling.
E. sales promotion with support media.

Answer 1

B

Step-by-step explanation:

Direct marketing with advertising.

Direct marketing is a strategy in advertising where organizations make direct communications to a particular customer. It eliminates the role of middlemen such as media. Advertising is done by mass message to a wider group.

The infomercial Britney saw provides room for both advertising and direct marketing

Answer 2

B) direct marketing with advertising.

Step-by-step explanation:

Infomercials are basically informative advertising. They are a type of long advertisement that not only promotes a product but also explains in more detail its benefits and uses.

Direct marketing refers to selling your product or service directly to your customers without using any type of intermediary (e.g. retail store). Internet sales provide a very useful and effective method for a company to engage in direct marketing because customers can purchase directly from them.