Question

Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media?

A) advertising
B) personal selling
C) sales promotion
D) direct marketing
E) public relations

Answer 1

A) advertising

Step-by-step explanation:

Advertising is a type of paid marketing communication that business use to promote their products or services on mass media or display outlets, e.g. TV, internet (Google ads), magazines, etc.

Advertisements are generally part of a marketing campaign and support a larger marketing strategy as part of the Integrated Marketing Communications (IMC) efforts. Their goal is to convince potential customers to buy your product or service.