Answer:
Hard to change ; No digital skills among staff
Step-by-step explanation:
Traditional ad / marketing agencies are the agencies promoting brands through offline ways. Eg : Banners, Pamphlets etc
Digital Marketing agencies are agencies promoting through online ways. Eg : E mail marketing, Social media marketing etc.
Digital Marketing needs more technical expertise than traditional, conventional marketing. So, traditional marketers & their staff face adaptability issues in adapting to the new technically upgraded marketing approaches. Such because their team & staff members have low techno - digital skills, are accustomed to conventional marketing practices.