Answer: Promotion
Step-by-step explanation:
The promotion is one of the important business strategy that helps in spread the awareness among the customers or users about the various types of brands and products by an organization.
The main objective of a promotion is to communication with the consumers so that they can aware about the various types of new brands and the product in the market as it helps in increase the probability of the business.
According to the given question, the communication helps in maintaining the relationship with the customers and the audience in an organization that helps in accept the products positively. Therefore, promotion is the correct answer.