Question

Venus, a Website dealing with information related to tourist spots around the world has a banner link to a Website that sells travel packages. When consumers book their travels on this site through the link provided by Venus, the site publisher receives 20% of the sale for showing the banner. On the basis of the given information we can say that this is an example of:________.

Answer 1

Affiliate marketing

Step-by-step explanation:

Affiliate marketing is a performance-oriented advertising strategy in which a company pays a commission to the external website (also known as affiliate partner) which shows products and service of the company and sales is generated from this external website. Commission is based on number of sales made. This type of marketing strategy helps in reducing advertising cost as cost is incurred for only sales made.

Example: When any one wants to buys a product from amazon but it visits any other sites(affiliate partner) which promotes that product on its site. Then product bought using link from that site is example of affiliate marketing.

As mentioned in problem Venus(it is here affiliate partner for website that sells travel package) is publishing travel package detail of of other site and when that package is bought using link provided from venus site, venus received 20% of sales thus exhibiting affiliate marketing strategy.