Question

Which of the following is NOT true when comparing mass selling to personal selling? Multiple Choice Mass selling is less expensive when the target customers are numerous and scattered. Mass selling doesn't provide immediate feedback. Mass selling is less flexible in adapting to customers' needs and attitudes. Publicity is not a form of mass selling. Personal selling includes customer service.

Answer 1

Mass selling is less expensive when the target customers are numerous and scattered.

Step-by-step explanation:

Personal Selling involves selling through direct face to face communication. Mass Selling involves interacting with many buyers at the same time.

Mass selling is relatively less personalised, flexible in adapting to particular customer's needs & attitudes; than Personal Selling. It doesn't include customer service. And, it involves publicity as its component form. All these statements are true.

The false statement is that :' Mass selling is less expensive when the target customers are numerous and scattered'. Because, Mass selling is rather more expensive, when customers are numerous & scattered.