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at what stage of the product life cycle would it be best to begin investing in research and development of the next product?
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45 votes
at what stage of the product life cycle would it be best to begin investing in research and development of the next product?

User Catlard
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1 Answer

17 votes
17 votes

Answer: Maturity

Explanation: This is before the product completley declines so you haven’t run out of time completley to develop a new and good quality product. It also isn’t too soon after the original product as that would cause problems in customer interest and make advertising/marketing more difficult.

User Buthetleon
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