Question

The owner of a professional baseball team asks the account representative of an advertising agency to develop an advertising campaign to bring more teenagers to the ballpark. At this point, the account representative logically begins to discuss establishing ______ for the campaign.

Answer 1

Question Options:

a. the target audience

b. a budget

c. a media plan

d. objectives

Answer: OBJECTIVES.

Explanation: Objectives can be said to be synonymous to goals. That is, a result that one is attempting to achieve. In order for the account representative to develop an advertising campaign, it is imperative that the account representative know the goals that are being striven for.