Question

Channels are typically designed to satisfy one or more of four consumer buying requirements. When a meal-delivery service allows its members to use the Internet to select menus and notify the company if they want to suspend deliveries for a week, the service is appealing to which buyer requirement?

Answer 1

Convinience

Step-by-step explanation:

In satisfying customers various channels are used to make customer experience memorable and eventually to gain more sales.

The various channels used to engage customers are information, convinience, attendant services, and variety.

In this instance a meal-delivery service allows its members to use the Internet to select menus and notify the company if they want to suspend deliveries for a week.

The website has been used as a channel that makes to make menu selection and cancellation of deliveries convinient.