Of course it all depends on what the symbols you’re using mean. Assuming the the * means “multiplied by,” the next question is “what is the meaning of the symbols 0 and 1,” but (conventionally) in any field, 0 denotes the additive identity and 1 the multiplicative identity. With those assumptions, the next question is “what is meant by the juxtaposition of those symbols?” Again, the commonly used convention is that, for any numeric field with base b, “10” would mean b, and 100 would be interpreted as b*b.
So, for example, if you’re working with a field where b*b = b (e.g., a modular arithmetic), then 10 and 10*10 would both be 1. On the other hand, if your field is, for example, the integers in base 10 (0, 1, …9), then the other answers would apply.
Bottom line: It all depends on what you assume. Without telling us that, it’s harder to answer your question. Note that the other replies to your question all make some (very commonly agreed upon) assumptions, e.g. that you were working in one of the commonly use, base 10, number fields (integers, real numbers, etc.) where ten sticks, each ten inches long, placed in a straight line, would form a line 100 inches long. (The modular field described above would break the sticks into one inch pieces, stack them on top of each other, and get a line one inch long.)