Answer:
they have an opportunity to exploit network effects and positive feedback loops
Step-by-step explanation:
The first mover advantage refers to competitive advantages that can be achieved by a firm that first enters a market or launches a new product first. E.g. Volkswagen has a first mover advantage in China because it was the first foreign car manufacturer to successfully a car factory there. Another type of first mover advantage would be the ones obtained by Apple for launching the first smartphone.
Network effects refers to a good or service becoming more valuable because more people purchase or use them, e.g. social media apps.
Positive feedback loops occurs when a company's output is used as a positive input in the productive system, e.g. when a company uses information gathered by customer service (CRM) to improve the products or services it offers.