Question

From Apple 1 (a desktop computer) in 1976 to IPad pro fourth generation in March 2020, Apple had built a strong brand name with more than 21 high-quality products that have unique, innovative designs and non-imitable features. The effort of Apple’s team has set the company apart from other technology companies. Do you think Apple has achieved a competitive advantage? If yes, how and in which way?​

Answer 1

Yes

Step-by-step explanation:

A competitive advantage by definition is an attribute that makes a company achieve superior performance compared to its competitors. In the case of Apple, wide range of quality and unique products and services from iphones to macbooks ,Mac OS and the iOS. Their innovative designs have helped in building Apple's brand equity hence achieving high level of trust from customers. Every year, Apple has consistently brought remarkable innovative products that are much different in design and style from those offered by competitors like Samsung.