Question

Type the correct answer in the box. Spell all words correctly.

Identify the advertising strategy involved in the media stage cycle based on the given scenario.
Nancy works as a media sales person for a sports gear manufacturing company. There is an upcoming sports event coming up and she is
thinking of advertising the company at the event. However, she is getting a cheaper deal to advertise at another location that has nothing to do
with sports. Nancy decides to go with advertising at the sports event for better visibility.
Nancy is engaging in
advertising strategy

Answer 1

Nancy is engaging in the advertising strategy of "targeted advertising" or "event-specific advertising."

Step-by-step explanation: