Answer:
Both focus on providing incentives to consumers or wholesalers to make an immediate purchase.
Step-by-step explanation:
Trade sales promotion serves a purpose of taking products out of warehouses to points of retails where consumers can make purchases. The consumer sales promotion pulls customers into retail stores to promotional display units, giving shoppers the incentive to make an immediate purchase.
The Consumer sales promotion and trade sales promotions share a similarity. They are both used in helping to drive short-term consumer demand for products by giving consumers or wholesalers the incentive to purchase now or incentive to make an instant payment.