Question

An American Airlines ad shows the airline's new seats and emphasizes their ability to recline and other benefits, to overcome the __________ of its service. Multiple Choice inconsistency inseparability intangibility inventory costs incongruity

Answer 1

Intangibility

Step-by-step explanation:

Services are businesses that provides intangible products. Examples of such businesses includes accounting, education, cleaning, landscaping, treatment, insurance, transportation services and so on. The primary value of what service offers is intangible. Something is said to be intangible when it can not be touched or seen before purchase. Companies through advertising and other promotional activities tries to overcome the intangibility of their services. In this example, the transport company uses ad showing new seat and other benefits in trying to overcome the intangibility problem.