Answer:
Value Based pricing.
Step-by-step explanation:
Value based pricing is something which IKEA and The Home Depot are know for using because this is a way of pricing through which prices are set based on the customer's perception and what he/she thinks of it in his mind. This is also know as customer based/focused pricing because they sell items on prices which customer's believe how exactly it should be.
Thankyou.
Goodluck.