Answer: In 1959, a young senator wrote an article for a young magazine called "TV Guide" trumpeting the potential for the new medium of television to permanently change the way politics worked. In a little more than a year, that same senator, John F. Kennedy, would be elected president of the United States, thanks in no small part to his charismatic performance in a series of televised debates with opponent Richard Nixon and a TV ad campaign that featured some catchy jingles. Three years later, news coverage of Kennedy's assassination would captivate the country, becoming one of the first major tragedies covered by network news [source: Kaid]. By that time, television's place in shaping the political landscape was undeniable.
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