Question

Your company's sales and marketing management team does a very good job of extracting competitive advantages from the firm's marketing channels. a key to this success is the comprehensive marketing channel review that is done annually to ensure all aspects of the channel strategy are working harmoniously and effectively. in this annual review, all channel elements including channel leadership, channel conflict, channel integration and channel cooperation issues are reviewed and addressed as needed.

Answer 1

The question is incomplete. The following part completes the question and answers it as well.

Choose the appropriate marketing channel element (from the drop-down menu) for each of the channel issues:

A critical component in channel cooperation is a precise definition of each channel member's tasks.

During channel integration channel stages are combined effectively, either vertically or horizontally.

Channel leadership may be difficult if the channel captain lacks channel power.

If the role of each channel member has not been specified, then channel conflict may occur.