Question

It is not uncommon for magazine publishers to run multiple print jobs of the same magazine, in which each job contains changes in advertising copy to suit the target market requirements of various advertisers. In trade terms, what is the publisher creating?

Answer 1

The correct answer is letter "D": split runs.

Step-by-step explanation:

Split runs are magazines, newspapers, or any form of print communication media that includes two different versions of the same edition each one with different advertisements to find out which of the two has greater results. It is a marketing approach that looks for discarding promotional strategies that bring no revenue to the advertisers.