Question

The ford escape uses hybrid fuel technology to deliver more power, convenience, prestige, and fuel economy with the latest in technology than non- hybrid cars. These criteria would be identified in which stage of the consumer purchase decision process for an automobile?

a. problem recognition

b. needs analysis

c. information search

d. post- purchase evaluation

Answer 1

C, information search

Step-by-step explanation:

There are stages in consumer purchase decision process which includes problem recognition, information search, evaluation of alternatives, etc.

Information search is the second stage of consumer purchase decision process. When a consumer has recognized the need for a product, the next thing is getting information on and about the product.

For the ford escape above, in the process of information search, the consumer will find out that the vehicle uses the hybrid fuel technology to deliver more power, prestige, fuel economy, etc; which is not obtainable in non-hybrid cars.

This information will enable a consumer to determine whether or not to purchase the ford escape.

Cheers.