Answer:
Retain tight control over intangible core competencies.
Step-by-step explanation:
Strategic alliances are considered as agreements that exist between two companies to carry out a project while being independent. This project is beneficial to both parties. It does not require the complexities that exist in a joint venture which makes the agreement less binding.
Some reasons for strategic alliances is to improve the product line of a company or to penetrate a new market or to have an edge over a competitor.
Companies work hand-in-hand to achieve a mutually beneficial goal or target.