Answer:
Ethical Relativism
Step-by-step explanation:
The contention that since there are cross-country or cross-cultural differences in ethical standards, it is appropriate to judge behavior as ethical/unethical in the light of local customs and social mores should take precedence over a single set of ethical standards or what may be applicable in a company's home market.
This is quite a definition for Ethical Relativism, a branch of ethics that holds that there is autonomy concerning the norms of each and every culture.