Question

Kei, a senior marketing manager of a pizzeria in North Florida, is currently researching electronic collections of consumer information within the company network to arrive at crucial marketing decisions. In this instance, Kei is using ________. A. data warehouses B. descriptive research C. ethnographic research D. causal research E. internal databases

Answer 1

Answer: Internal databases

Step-by-step explanation:

Internal databases are electronic collections of the consumers and market information which are obtained from data sources that are within the company's network.

Marketing managers access and work with the information in the database in order to identify marketing opportunities and challenges, evaluate performance and plan programs.