Question

William desperately needed tires for his car, and he found an ad with an incredibly low price. When he got there, he found out that those tires had supposedly sold out, and he was pressured into buying tires that were more expensive than he wanted. William found out later that Marcelo had the same experience at the store a few weeks earlier. It's quite possible that both William and Marcelo had become the victim of a deceptive pricing tactic known as__________.A. loss leader pricing.B. desperation selling.C. bait and switch.D. off-season deceptions.E. inventory reduction pricing.

Answer 1

Answer: C. Bait and switch

Explanation: Bait and switch is a sale tactics which is considered fraudulent and deceptive. In this sale tactics customers are invited through advertisements to come purchase a low price goods, on getting there the goods is unavailable and they are persuaded to buy another of higher price.

William and Marcelo were a victim of "bait and switch* sale tactics, they were lure by the low price "bait" when they got there it was unavailable and were offered another product of higher price "switch".