Question

Katya is developing a business message about a green initiative that her company is hoping to launch. In the process of creating the business message, she studies the background of the employees and considers their needs and priorities. This action belongs to which step of the AIM planning process? a) ideas structuring message b) analysis audience c) analysis message d) development audience review.

Answer 1

Answer: B. analysis audience

Explanation: Audience analysis or Analyzing the Audience entails identifying the audience and creating a speech to adapt the audience style , attitude, interest , needs, priorities and understanding. Audience analysis tasks are done by technical writers in the early stage of a project.

Katya action in developing a business message on the green initiative her company is about to launch was " Audience analysis ".