Question

When Coca-Cola launched its new Diet Coke flavors, it generated a fair amount of social media buzz with many consumers commenting on the flavors on social media . The amount of user generated social media is a type of __________________________.

Answer 1

The amount of user generated social media is a type of earned media.

Step-by-step explanation:

Earned media describes the publicity which a brand like Diet Coke Flavors gets through the word of mouth or public discussion about it rather than traditional paid advertising media.

This kind of publicity or recognition can take the form of product/brand reviews by a journalist or social media discussions by consumers who have interests in the brand. Their efforts would publicize the brand without the company paying for it like traditional paid advertising media.

Answer 2

Earned media

Step-by-step explanation:

Earned media is when your brand is being spoken of, your content is being shared by customers, and the public including the media by words of others without you paying for the publicity.

The new diet Coke created a buzz on social media but not by any form of advertisement from the Coca-Cola company. The consumers provided the publicity.