Register
The PR team at GoodJuice writes an article on how well-prepared artificial fruit juices can help individuals lose weight. They buy space on a daily newspaper’s website and the article is inserted and formatted
124k views
5 votes
The PR team at GoodJuice writes an article on how well-prepared artificial fruit juices can help individuals lose weight. They buy space on a daily newspaper’s website and the article is inserted and formatted to look much like a regular news article. What kind of advertising is GoodJuice using?

User RomanGor
by
4.6k points

1 Answer

4 votes

Answer:

Native.

Step-by-step explanation:

In this context, it can be said that GoodJuice is using a type of native advertising.

In this advertising strategy, the advertiser's objective is to win the attention of consumers through content that adds some kind of value, that generates engagement and interest. This is a type of paid ad that combines the content and function of the media on which it is served.

One of the examples of native advertising are the recommended content on a web page.

User Tvgriek
by
3.8k points
Ask a Question
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.

4.5m questions

5.8m answers

Other Questions

How can expansionary​ expenditure-based fiscal policy lead to crowding out in the​ economy? A. ​Expenditure-based fiscal policy increases the national​ debt, inducing​ forward-looking households and firms
In order to attract younger customers to the Lacoste brand of clothing, CEO Robert Siegel made all of the major decisions in product planning, distribution, and promotion. He asked for no input from his
Andrew doesn’t want to spend a lot of money on student loans, and does not qualify for grants. what is his best option for affording a bachelors degree
The method of appraisal in which the appraiser estimates the replacement cost of the building, deducts depreciation, and adds the value of the site is:________
The Yum and Yee food truck near the business school serves customers during lunch hour by taking orders and making fresh batches of stir-fry. Customers have only one choice during the lunch hour so that
Link Copied!