Question

Biff has just seen an ad in the paper for a new Nissan pickup truck for $15,000. He hurries to his local dealership but is disappointed to learn that the truck is already beensold. "Don't worry," the salesman tells him, "I can make you a terrific deal on a different truck for only a few dollars more per month." Which of the following tactics is the salesman using?A. Door in the faceB. Bait and switchC. LowballD. Disrupt then reframe

Answer 1

Answer: B. Bait and switch.

Explanation: Bait and switch is a fraudulent sale tactics aim at deceiving customers by placing advertisements for a low price of a product "bait", but when the customer gets there to buy the product it become unavailable then another product with higher price is introduced to the customer " switch".

In this case Biff was made to believe he can get a Nissan for $15,000 but on arrival the salesman claims product sold out and then introduced him to a different truck with higher price which was the salesman plan initially.