Question

After the superbowl football game, Mark got a phone call from a Polling organization. The person on the phone asked Mark which commercials he remembered seeing during the Super Bowl. This is an example of a(n) ________________ test of advertising effectiveness?

Answer 1

Unaided recall

Step-by-step explanation:

Unaided recall is a marketing test strategy in which respondents are questioned without giving any clue to the answer. It is the direct opposite of Aided recall. They are used to check the level of effectiveness an advertisement or commercial has on an individual. Emphasis is laid on individuals or respondent been asked questions without receiving clues. In this scenario, Mark was just asked directly the commercials he saw during the super bowl without giving him clue.

Answer 2

C) Unaided recall

Step-by-step explanation:

This is an example of unaided recall because the researcher only asked Mark about which commercials he remembered. The researcher did not mention any specific commercial or asked him if he remembered something about a specific commercial (that would have been aided recall).

E.g. Unaided recall ⇒ Which commercials do you remember? Aided recall ⇒ What did you like about the Planters' commercials.