Question

Red Bull enlisted college students as "Red Bull student brand managers" to distribute samples, research drinking trends, design on-campus product promotion activities, and write stories for student newspapers. From a marketing management perspective, which of the following brand equity drivers is most applicable in the given scenario?A) the profitability associated with brand developmentB) associations indirectly transferred to the brand by linking it to a personC) the product and all accompanying marketing activities and supporting marketing programsD) the initial choices for the brand elements or identities making up the brandE) associations indirectly transferred to the brand by linking it to a place

Answer 1

Answer: C. the product and all accompanying marketing activities and supporting marketing programs.

Step-by-step explanation:

From a marketing management perspective, the activities carried out by the college students and the equity driver applicable here is that " the product and all accompanying marketing activities and supporting marketing programs".

Red bull enlisting college students as brand managers for its product sample distribution, research drinking trends and promotion is part of marketing.