Question

Pricing objectives refer to :A. reconciling the prices charged by an organization to the values set forth in its business mission. B. specific steps taken to capitalize on an organization's internal strengths as they apply to price. C. specific steps taken to compensate for an organization's weaknesses as they apply to price. D. specifying the role of price in an organization's marketing and strategic plans. E. setting specific numeric values to all products and services within an organization.

Answer 1

Specifying the role of price in an organization's marketing and strategic plans.

Step-by-step explanation:

Pricing objectives can be described as the goals which puts an organization through on ways to place the prices of their products to potential customers. It makes the products more appealing to the customers. Pricing objectives involves determing the appropriate price for a particular good or service.

Pricing objectives helps companies in improving their market shares this is achieved by cutting down the cost of their products to drive customers to purchase them thereby giving the business a high competitive edge in the market.