Answer:
General, industry, and competitor
Step-by-step explanation:
There are three external factors that affects a business in a competitive environment.
These factors determine how the business will respond and act in differing scenarios.
The general factors are those which affects the industry in general. For example of the customers in an industry generally prefer delivery services as opposed to buying at a local store.
Industry factors are unique to the industry. For example if companies in an industry usually outsource some aspects of their business.
Competitor factor is when you consider what the competitor is doing. Their strategies and methods of operation in gaining market share. Companies study the competition so they can come up with better strategies to gain market share.